61 Comments
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Susannah Mary Leopold's avatar

I love the description of the breadcrumb trail! Much nicer than talking about funnels which I'm pretty sure everyone is sick of 😅

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Kate Darracott's avatar

Oh yes, I much prefer to entice people along with baked goods than trying to ram them all into a funnel. 😉

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Jennifer Granville's avatar

great advice...thank you.

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Maryellen Brady 💗📚's avatar

My books are not published YET but this breadcrumb style resonates with me because I'm a photographer. Visuals are valuable. And I had never thought of using footnotes this way, THANK YOU!

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Kate Darracott's avatar

You're very welcome! 🤓

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Janine Eaby's avatar

This is so simply brilliant. Why haven't I seen this yet?

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Kate Darracott's avatar

It's one of those things that's so obvious in hindsight. 👍

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Angelique Fawns's avatar

And I just did just this to my last five posts!!!!

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Kate Darracott's avatar

And a lovely image it is too! 👏

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Kerry Sutherland's avatar

I have a footer like this at the end of my Henry James publication - and a tab with details on the publication page. I'm relatively new to Substack and have few readers, but I'm hopeful that those who are actually interested in my publication will also be interested in my book, which they can read or listen to (it's even available for free on Hoopla as an audiobook through libraries). Hopefully this post will encourage other Substack writers to include a footer as well - it's easy and actually pretty fun. I made some different graphics with mockups in Canva.

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Kate Darracott's avatar

Nice one, those images look great! 👏

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Jo Thompson's avatar

Thank you SO MUCH for this - please may I reproduce a footer in the same style as you've done here?

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Kate Darracott's avatar

Yes, by all means feel free to copy that design, it's nice and simple. 👍

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Kate Braithwaite's avatar

Great idea. Thank you!

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Mariella Hunt's avatar

I don’t know how I hadn’t thought of this before. Thanks! I’ll start designing one for my posts!

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Kate Darracott's avatar

I must admit, it makes me want to write a book, just so I can do this! 😂

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Mariella Hunt's avatar

Do it!!!

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Pooja - The Content Repurposer's avatar

This is so helpful thank you for the idea!!!

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Megan Walrod's avatar

Thank you for this! I just saw a graphic like this on another author’s post and had a 💡 moment. Reading your post has helped me know HOW to do it. And given my book isn’t out for about six months, I’ve got a little runway to get someone to create that for me. Thank you for the inspiration and practical how to. 🙏

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Cormac Smith's avatar

I just bought 2 books from Nicola Mostyn because she did this. I like that she offers links to 2 different sellers. One was much less expensive for me.

Don’t just default to posting a link to Amazon. Make sure people get your books from the place you want them to use. Amazon is good, too, because it is universal, basically. But if there’s another site that gives you better returns or you just like them, eg bookshop.org, include that too.

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Kate Darracott's avatar

Absolutely! The author should link to their favourite seller. 👏✔️

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Hannah Swierstra's avatar

Great idea!

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Lost in Writing™'s avatar

(free advise) Convert your graphical divider to a transparent background. It doesn't show nicely when the dark theme is activated. 😁

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Karen Osman's avatar

Thank you for sharing - such a great tip x

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Salvador Lorca 📚 ⭕️'s avatar

What about the images generated by Substack?

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Kate Darracott's avatar

I'm not sure, I understand your question... do you mean the images that Substack creates for your posts to share on socials? If so, I think they're too portrait to use as an end banner, a landscape orientation would work better.

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Salvador Lorca 📚 ⭕️'s avatar

Yes, that's what I meant. We can use a central post to sell each book (and not send so much traffic to Amazon), and Substack generates the image with the link automatically.

Of course, your banners are better, but you have to work on them... If you have a lot of books ...

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Salvador Lorca 📚 ⭕️'s avatar

Can I write about your idea in a note in Spanish, with link to your article?

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Kate Darracott's avatar

Yes of course! 👏

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Salvador Lorca 📚 ⭕️'s avatar

Done (see the comments, where are the links to 2 of your articles):

https://substack.com/profile/172879528-salvador-lorca/note/c-80151184

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